Opinion: How to become an employer of choice in today’s tumultuous worker market

The aged care industry is on the precipice of change as employers have newfound opportunities to attract and retain workers with the 15% pay rise now in effect. Unfortunately, it’s not so easy in a tumultuous aged care landscape where workforce shortages are not easing up any time soon.

So what steps can you take to become an employer of choice? How can you stand out in a saturated market where potential employees are spoiled for choice?

Giovanni Siano, Owner and Director of Home Instead Geelong, has outlined what he believes are the minimum standards for all aged care employers. Mr Siano hopes his learnings as an experienced aged care employer will benefit the entire industry.

1.Create a positive and supportive work environment

Establishing a positive work environment is fundamental to becoming an employer of choice. At Home Instead Geelong, we cultivate a culture valuing respect, collaboration and open communication. We go the extra mile by encouraging employee feedback and providing opportunities for their voices to be heard. 

Recognising the importance of work-life balance, we offer flexible scheduling options and support programs that empower employees to effectively manage their personal and professional lives. Additionally, we invest in employee well-being initiatives to demonstrate our commitment to the holistic welfare of our workforce, which has now become the new standard. 

To further strengthen support and camaraderie, Home Instead Geelong has recently appointed CAREgiver champions who serve as peer mentors, providing hands-on support to the field workforce. Regular catch-ups, buddy shifts, and effective communication channels ensure our staff feels connected, supported and part of our vibrant culture.

2. Embrace continuous learning and development

In the aged care industry, ongoing learning and development opportunities are crucial for providing high-quality care and ensuring staff remain engaged and motivated. To achieve this, we have established comprehensive training programs that equip our employees with the skills and knowledge they need to excel in their roles. 

We offer mentorship programs and career advancement pathways to provide professional growth opportunities. We foster a learning culture where employees are empowered to expand their skill sets and stay updated on industry best practices. Our CAREgivers access workshops, seminars, and online resources, enabling continuous development and expertise growth. By investing in the development of your workforce, you not only enhance their capabilities but also demonstrate your commitment to their long-term success.

3. Prioritise employee recognition and rewards

Recognising and rewarding employee contributions is essential for building a motivated and engaged workforce. We are genuinely passionate about our robust recognition program, which acknowledges exceptional performance, celebrates milestones, and publicly appreciates our employees’ dedication and hard work. 

We provide competitive compensation packages that go above industry standards and consider additional incentives such as performance bonuses, flexible work arrangements, and opportunities for advancement. By ensuring employees feel valued and appreciated, you can foster their commitment to the organisation and actively encourage them to contribute to its success.

4. Foster diversity and inclusion

Embracing diversity and fostering inclusion within the workplace creates a sense of belonging and fosters innovation. We take great pride in our diverse workforce and have established a strong reputation for welcoming and training migrant workers who aspire to break into the Australian care workforce. 

Additionally, we house a Return to Work Program that supports mothers and previously retired individuals to re-enter the workforce. A workforce that reflects the diversity of the community it serves enhances the quality of care provided and strengthens the organisation’s reputation as an employer of choice.

What are you doing to be an employer of choice in your communities?

In the dynamic and competitive aged care workforce market, becoming an employer of choice requires a multifaceted approach. Organisations can attract and retain valuable employees by prioritising a positive work environment, continuous learning and development, employee recognition, and diversity and inclusion. 

At Home Instead Geelong, we recently accomplished an exceptional feat by recruiting 54 new CAREGivers in just one month—an unprecedented achievement in today’s market and something we are very proud of. 

As industry leaders, we want to do better for our employees and our sector. These strategies enhance employee satisfaction and engagement and contribute to the organisation’s overall success in delivering exceptional care to the ageing population.