From building brand awareness to increasing your business profits, marketing plays an important role within aged care organisations. Put yourself in the driver’s seat by adopting and implementing the latest marketing tools and tricks to elevate your standing in the industry, and increase consumer engagement.
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Fake news: Is media sensationalism impacting aged care’s trustworthiness?
Since the Aged Care Star Ratings system was introduced, mainstream media coverage of the star ratings system has often defaulted to headline-grabbing summaries.
Anglicare Southern Queensland unveils refreshed brand identity
Anglicare Southern Queensland has unveiled a refreshed brand identity with a new logo, brand colours and even an updated approach to how it refers to its services and presents to clients.
New report explores the role of marketing in aged care’s future
The future of marketing in the aged care sector is under the microscope in a new report released by August, a team of multidisciplinary industry experts from the likes of Baptcare, Calvary Health Care and Benetas.
Big reputation, big reputation: Embracing reviews
As a sector, it is time we embrace reviews for their valuable insights and the opportunity they present to change the narrative and reputation of aged care.
Rebranding 101: Give your company a facelift while maintaining brand identity
Changing how an iconic brand looks can be fraught with danger, and a name change can be even riskier. Consumer sentiment has a huge influence and any alterations to a much-loved brand could see loyalties tested.
SEO basics to help guide you to website success
SEO is one of the most important tools for a successful business, and even a sound understanding of the basics will help strengthen your website’s search engine performance.
Four signs of a positive sales pitch
Aged care services are lifestyle-oriented, not just service based. So it pays to invest in the individual and provide a positive sales pitch for a quality consumer experience.
Embracing social media: Which platforms are relevant for aged care?
If you’re looking at making new investments in social media, here’s what you need to know in 2023.
Could chatbots have a positive impact on website visitors?
Could the use of chatbots on aged care provider websites help alleviate the pressure when fielding calls and consumer queries all day?
How can the customer lifetime value help aged care marketing?
As customer resource management (CRM) tools have evolved into essential marketing and customer support tools, so has the impact of tracking customer lifetime value (CLV).
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