Marketing

First impressions matter—and in aged care, they’re often made during the tour. For families navigating a sudden hospital discharge, complex care needs, and emotional decisions, the experience of booking and attending a tour can either build confidence or create further overwhelm.

PART 1 Some tours are harder to book in than others. A tour around the White House in the USA’s capital may take some organising and vetting of personal details, whereas, perhaps even more exclusive, a tour around your granddaughter’s new play-house is strictly an invite only affair. However, there are some tours that are […]

Since the Aged Care Star Ratings system was introduced, mainstream media coverage of the star ratings system has often defaulted to headline-grabbing summaries.

Anglicare Southern Queensland has unveiled a refreshed brand identity with a new logo, brand colours and even an updated approach to how it refers to its services and presents to clients.

The future of marketing in the aged care sector is under the microscope in a new report released by August, a team of multidisciplinary industry experts from the likes of Baptcare, Calvary Health Care and Benetas.

As a sector, it is time we embrace reviews for their valuable insights and the opportunity they present to change the narrative and reputation of aged care.

Changing how an iconic brand looks can be fraught with danger, and a name change can be even riskier. Consumer sentiment has a huge influence and any alterations to a much-loved brand could see loyalties tested.

SEO is one of the most important tools for a successful business, and even a sound understanding of the basics will help strengthen your website’s search engine performance.

Aged care services are lifestyle-oriented, not just service based. So it pays to invest in the individual and provide a positive sales pitch for a quality consumer experience.

If you’re looking at making new investments in social media, here’s what you need to know in 2023.