Search Marketing Articles
Changing how an iconic brand looks can be fraught with danger, and a name change can be even riskier. Consumer sentiment has a huge influence and any alterations to a much-loved brand could see loyalties tested.
SEO is one of the most important tools for a successful business, and even a sound understanding of the basics will help strengthen your website’s search engine performance.
Aged care services are lifestyle-oriented, not just service based. So it pays to invest in the individual and provide a positive sales pitch for a quality consumer experience.
If you’re looking at making new investments in social media, here’s what you need to know in 2023.
Could the use of chatbots on aged care provider websites help alleviate the pressure when fielding calls and consumer queries all day?
As customer resource management (CRM) tools have evolved into essential marketing and customer support tools, so has the impact of tracking customer lifetime value (CLV).
The end of the financial year is a great time to invest in your customer service training. It gives you a leg-up because staff will be ready for new challenges, experiences and opportunities.
As we roll into a new financial year, it’s time to set new targets and implement changes that are going to benefit your revenue goals. One way to achieve this is by training and upskilling your sales team.
Every interaction with a client, no matter how small, will provide you with valuable data and an opportunity to get to know your audience better.
If your organisation has an online presence, you have probably heard of Google Analytics, but do you understand how it can benefit your business? And are you using this tool to its fullest potential, including in your marketing strategies?
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