From building brand awareness to increasing your business profits, marketing plays an important role within aged care organisations. Put yourself in the driver’s seat by adopting and implementing the latest marketing tools and tricks to elevate your standing in the industry, and increase consumer engagement.
Search Marketing Articles
What's hot
Marketing Articles
Securing compliance means safeguarding time for care – QPS Benchmarking delivers peace of mind for best service
Compliance readiness means more time to provide quality in care. QPS is about supporting the freedom to sustain consistent provider excellence.
Are you on the shortlist? Why community reputation can make or break referrals
Why aged care providers must rethink communication, culture and paperwork if they want to stay on the shortlist for residential placement.
Is your booking process turning families away?
First impressions matter—and in aged care, they’re often made during the tour. For families navigating a sudden hospital discharge, complex care needs, and emotional decisions, the experience of booking and attending a tour can either build confidence or create further overwhelm.
Tour de Aged Care – Getting a foot in the door
PART 1 Some tours are harder to book in than others. A tour around the White House in the USA’s capital may take some organising and vetting of personal details, whereas, perhaps even more exclusive, a tour around your granddaughter’s new play-house is strictly an invite only affair. However, there are some tours that are […]
Fake news: Is media sensationalism impacting aged care’s trustworthiness?
Since the Aged Care Star Ratings system was introduced, mainstream media coverage of the star ratings system has often defaulted to headline-grabbing summaries.
Anglicare Southern Queensland unveils refreshed brand identity
Anglicare Southern Queensland has unveiled a refreshed brand identity with a new logo, brand colours and even an updated approach to how it refers to its services and presents to clients.
New report explores the role of marketing in aged care’s future
The future of marketing in the aged care sector is under the microscope in a new report released by August, a team of multidisciplinary industry experts from the likes of Baptcare, Calvary Health Care and Benetas.
Big reputation, big reputation: Embracing reviews
As a sector, it is time we embrace reviews for their valuable insights and the opportunity they present to change the narrative and reputation of aged care.
Rebranding 101: Give your company a facelift while maintaining brand identity
Changing how an iconic brand looks can be fraught with danger, and a name change can be even riskier. Consumer sentiment has a huge influence and any alterations to a much-loved brand could see loyalties tested.
SEO basics to help guide you to website success
SEO is one of the most important tools for a successful business, and even a sound understanding of the basics will help strengthen your website’s search engine performance.
Showing page 1 of 3