From building brand awareness to increasing your business profits, marketing plays an important role within aged care organisations. Put yourself in the driver’s seat by adopting and implementing the latest marketing tools and tricks to elevate your standing in the industry, and increase consumer engagement.
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Four signs of a positive sales pitch
Aged care services are lifestyle-oriented, not just service based. So it pays to invest in the individual and provide a positive sales pitch for a quality consumer experience.
Embracing social media: Which platforms are relevant for aged care?
If you’re looking at making new investments in social media, here’s what you need to know in 2023.
Could chatbots have a positive impact on website visitors?
Could the use of chatbots on aged care provider websites help alleviate the pressure when fielding calls and consumer queries all day?
How can the customer lifetime value help aged care marketing?
As customer resource management (CRM) tools have evolved into essential marketing and customer support tools, so has the impact of tracking customer lifetime value (CLV).
Five benefits when providing customer service training before EOFY
The end of the financial year is a great time to invest in your customer service training. It gives you a leg-up because staff will be ready for new challenges, experiences and opportunities.
Four reasons why you should train your sales team this EOFY
As we roll into a new financial year, it’s time to set new targets and implement changes that are going to benefit your revenue goals. One way to achieve this is by training and upskilling your sales team.
Taking the guesswork out of marketing with data
Every interaction with a client, no matter how small, will provide you with valuable data and an opportunity to get to know your audience better.
Google Analytics is essential for your marketing strategies
If your organisation has an online presence, you have probably heard of Google Analytics, but do you understand how it can benefit your business? And are you using this tool to its fullest potential, including in your marketing strategies?
2023 marketing trends for aged care
The aged care industry has undergone major upheaval in Australia in the last few years and this impact has certainly been felt within the marketing disciplines. Even the savviest of marketing professionals have had to adapt their strategies to suit the changing environment, and a strategy of ‘test-learn-optimise’ is the mantra of those riding the ups and downs of the sector.
In-house or agency marketing: Pros and cons
A professional approach to marketing, advertising and communications has become increasingly beneficial for the aged care industry, with many organisations stepping up by hiring additional marketing and media professionals.
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