SPONSORED – Did you know that 38% of website visitors will stop browsing a website if the layout is unattractive or that 75% of consumers admit a company’s credibility hinges on good website design? Sometimes image can be everything!
In this day and age, businesses need to have well-designed, user-friendly and good-looking websites to provide a superior impression on potential customers.
Your website is not only the window to your services, but is a reflection of your brand as an aged care provider.
That’s why it is so important that your website is attractive and catches the eye, especially when you have only 50 milliseconds to make a good first impression on a person’s attention when they visit your website.
Web design and digital marketing organisation, Bloomtools Newcastle, specialises in creating bespoke websites for retirement, aged care and lifestyle communities; and has found many providers are still behind the curve in terms of reaching the incoming tech-savvy residents and clients.
Greg Oddy, Franchise Owner of Bloomtools Newcastle, said that the expectations of aged care customers can be very well based on the first impression they have of your website.
“Technology progress is experiencing exponential growth and consumers are adopting new technologies faster,” said Mr Oddy.
“Advancements in technology are allowing providers to better serve their clients. Potential residents and their families have higher expectations of providers, they expect greater responsiveness, personalisation, and access to their information (ie Optus of late).
“Consumers have higher expectations of the providers which they and their families choose to tour and they discount other providers based on the overall website and online presence.”
He explains that it is vital that aged care providers revamp their websites to be more intuitive and offer a better user experience to potential customers.
Bad website design can be considered as:
- Slow loading speeds on your website
- Not mobile friendly websites
- Unattractive website layouts or confusing navigation
- Website content is not interesting, engaging or providing the information consumers need
Improving your website performance is especially important as, according to Bloomtools, the latest trend in clients over the next one to two years will be retirees, baby boomers, and downsizers who have adapted to up-and-coming technology.
Questions that providers should ask themselves when considering if their website is up to par are:
- How is your website optimised for you to attract the right residents?
- Is your website easy to manage and update?
- Does your website hold all the right information your readers or potential customers need?
Having a well functioning website that provides the right information to prospective residents needs means you can spend more of your focus and precious time on other important tasks.
If you don’t have the skills or expertise in house to improve your website you may want to consider hiring an expert to do the job for you.
As Bloomtools is newly launching in the aged care and retirement sector, the organisation is offering providers a 15% discount if they sign off on a Bloomtools Newcastle website design by the end of Spring this year.
To learn more about Bloomtools and how they can improve your front of house online, contact Greg on 0400 818 782 or email [email protected].
