James Norfor is the CEO and Co-Founder of b2care, bringing more than 25 years of senior procurement leadership experience across food manufacturing, FMCG, agriculture, public sector, health and technology sectors in Australasia. Drawing on deep expertise in order-to-pay optimisation and large-scale purchasing systems, he focuses on using smart technology to simplify buying, reduce operational costs and expand choice for participants under Support at Home and the NDIS.
Articles
The hidden cost of meal choice under Support at Home
Support at Home has expanded consumer choice, but it has also shifted operational complexity onto providers. James Norfor argues that without smarter system design, high-volume services like meals will quietly erode margins and workforce capacity.
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