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The aged care industry has undergone major upheaval in Australia in the last few years and this impact has certainly been felt within the marketing disciplines. Even the savviest of marketing professionals have had to adapt their strategies to suit the changing environment, and a strategy of ‘test-learn-optimise’ is the mantra of those riding the ups and downs of the sector.
Charles Moore, BaptistCare’s CEO shares an interconnecting perspective on navigating aged care. Alongside his parents, he’s walking with them in their confusion and uncertainty. As a professional he’s working to bring the best. In how these worlds connect lies key learnings for leadership across the sector.
A new discussion paper from the peak body for championing spiritual care, Meaningful Ageing Australia, has sparked fresh interest in spiritual care as it seeks dedicated funding, greater recognition and increased support for spiritual care practitioners.
Nick McDonald’s journey from registered nurse to CEO of one of Australia’s most trusted home care providers shows how compassion and innovation can transform an industry.
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