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StewartBrown’s latest aged care financial performance analysis paints a contrasting picture for the sector. Last year, modest revenue gains failed to overcome continuous growth in direct care and administration expenses.
With the Federal Election just over three weeks away, the Minister for Sport and Aged Care, Anika Wells, appeared on 4BC Breakfast this morning with Peter Fegan in a rare appearance directly answering listener questions.
The Acting Inspector-General of Aged Care Ian Yates has shared a final statement with the public as his term of appointment concludes today.
The aged care industry has undergone major upheaval in Australia in the last few years and this impact has certainly been felt within the marketing disciplines. Even the savviest of marketing professionals have had to adapt their strategies to suit the changing environment, and a strategy of ‘test-learn-optimise’ is the mantra of those riding the ups and downs of the sector.
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